City Paper contrasts the Howard and the Lincoln
We wrote before about how the Howard Theatre differs significantly from the often-dark Lincoln Theatre on U Street. Now the City Paper published a longer essay contrasting the theaters and showing that the Howard will not repeat the mistakes of the Lincoln. According to the City Paper, there are six main reasons that the Howard will likely succeed where the Lincoln failed:
- The Howard will book a variety of popular acts, including acts that typically perform elsewhere.
- A professional management company with a history of running music clubs will manage the theater.
- The Howard can convert from a standing-room venue to a seated supper club in a flash. The Lincoln Theater’s seats, by contrast, cannot be removed.
- The Howard will serve much more food and, more importantly, alcohol, which is where profits are made in the restaurant business.
- The District government, though holding title to the property, has little influence in its operations.
- The Howard has better developed PR and marketing strategy.